xpln.ai: Revolutionizing Ad Measurement with AI-Powered Attention Insights

xpln.ai is an innovative AI-driven platform transforming digital advertising by measuring real-time attention with unprecedented accuracy. Moving beyond outdated viewability and completion metrics, it leverages eye-tracking panel data and machine learning to analyze critical ad quality factors such as position, surface area, page context, traffic source, and semantic relevance. Designed for advertisers, agencies, marketplaces, adtechs, and publishers, xpln.ai delivers transparent, actionable insights to optimize ad spend, increase inventory value, and improve selling prices across the largest ad ecosystems—including social media, walled gardens, CTV, and streaming platforms. With seamless integration in minutes and results available within 24 hours, xpln.ai ensures data privacy and compliance through GDPR and CCPA safeguards, no cross-site tracking, and pseudonymous data handling. Its solutions include fraud prevention, geo-compliance authentication, brand safety, context authenticity, and media quality, all provided through secure, anonymized dashboards.

Key Features:

• AI-powered attention measurement using eye-tracking and machine learning
• Real-time estimation of viewer engagement beyond traditional metrics
• Multi-variable analysis: ad position, surface area, page context, traffic source, semantic content
• Coverage of major ad inventories: social media, walled gardens, CTV, streaming platforms
• Transparent dashboards with full data access and actionable insights
• Fraud prevention and geo-compliance authentication (Geo Authentication)
• Context authenticity and brand safety verification
• Media quality and ad experience scoring
• Premiumness assessment for ad placements
• Fast integration (minutes) and results within 24 hours
• GDPR and CCPA-compliant data handling with no third-party tracking
• Participation in the IAB Europe Transparency & Consent Framework

Pricing: xpln.ai offers a free trial to explore its platform and capabilities, allowing users to experience its attention-based analytics before committing.

Conclusion: xpln.ai is a cutting-edge, privacy-conscious solution that redefines ad measurement by focusing on real attention, empowering media professionals to make smarter, data-backed decisions and maximize return on ad investment.