Kuona.ai: Intelligent Optimization for CPG Brands and Retailers

Kuona.ai is a powerful AI-driven platform designed to help consumer packaged goods (CPG) brands and retailers optimize pricing, promotions, and inventory management with precision and speed. Leveraging advanced neural networks and real-time data analysis, it delivers actionable insights across four core solutions: Kuona Insights for instant big data processing and visualization, Perfect Order for demand-based assortment optimization at the point of sale, Competitive Intelligence for real-time monitoring of competitor pricing and promotions, and Trade Promotion Optimization (TPO) for AI-powered analysis and improvement of trade campaigns. The platform seamlessly integrates with supply chains, purchase orders, and sales systems, enabling forecasting, KPI tracking, and personalized recommendations at national, regional, and store levels.

Key Features:

• Kuona Insights: Instant processing and visualization of big data with granular analysis at country, store, and item levels.
• Perfect Order: AI-powered assortment optimization at POS using demand predictions and factors like sales history, weather, events, location, and sociodemographics.
• Competitive Intelligence: Automatic, real-time monitoring of competitor prices and promotions across regions and multiple locations.
• Trade Promotion Optimization (TPO): AI-driven insights, automatic post-mortem analysis, and optimization of trade promotions with simulation of future campaigns.
• Demand Forecasting: High-accuracy predictions (above 97%) across manufacturing, logistics, and sales departments.
• Actionable Recommendations: Automated data integration, extraction, and delivery of strategic insights to drive performance.
• Multiplatform Support: Accessible via dashboards, PDAs, and handheld devices for sales reps and teams.
• KPI Dashboards: Tracks inventory, shortages, merchandise returns, and CPFR (Collaborative Planning, Forecasting, and Replenishment) metrics.
• Customer-Level Granularity: Enables personalized optimization based on customer behavior and clusters.
• Product Portfolio Optimization: Suggests new products to order and identifies underperforming items for discontinuation.
• Elasticity Libraries: Supports dynamic pricing strategy development.
• Sales Objective Setting: AI determines customer potential to set optimal sales targets.
• Universal Connectivity: Integrates with retailers' and suppliers' systems across the supply chain.
• Automated Reporting: Generates customizable reports and sends instant notifications on competitor changes.

Pricing: Kuona.ai operates on a subscription-based model, offering tailored pricing for enterprise and business clients.

Conclusion: Kuona.ai is a transformative AI platform that empowers CPG brands and retailers with intelligent, real-time decision-making tools, driving revenue growth, inventory efficiency, and competitive advantage through cutting-edge automation and data-driven insights.