Fixel.ai: Smarter Audience Segmentation for Marketing & Advertising

Fixel.ai is an AI-powered platform revolutionizing digital marketing by enabling real-time, engagement-based segmentation of website visitors. Designed for marketers and advertisers, it leverages machine learning to analyze over 60 user interaction signals and classify users into High, Medium, and Basic engagement tiers—automating the creation of high-intent audiences without requiring technical expertise. With seamless integration across major ad platforms, CMS systems, and DMPs, Fixel.ai empowers businesses to optimize remarketing, build superior lookalike audiences, and streamline media buying by eliminating underperforming keywords and channels. Trusted by industry leaders like Watches.com, Appsflyer, and Blush and Bar, it has delivered transformative results including 36x ROAS, 506% conversion increases, and up to 50% reduction in CPA. Fully automated, privacy-first, and non-intrusive with asynchronous loading and GDPR compliance, Fixel.ai is ideal for eCommerce brands, agencies, and data-driven marketers.

Key Features:

• Real-time engagement-based segmentation using 60+ interaction data points
• AI-driven classification: High, Medium, and Basic engagement levels
• Fully automated audience creation with no maintenance required
• One-line, non-developer-friendly install (works with GTM or any CMS)
• Instant integration with all major ad platforms (e.g., Facebook, Google Display Network, LinkedIn)
• Creation of high-quality lookalike audiences using highly engaged users as seeds
• Smart media buying: identifies and removes underperforming keywords and channels
• Dynamic remarketing support based on product views and engagement behavior
• Scalable always-on campaigns beyond cart abandonment audiences
• GDPR-compliant with anonymous, non-PII data collection
• Asynchronous loading to prevent website performance impact
• Custom AI model per website with continuous learning and updates
• Rule-based segmentation for precise targeting
• Comprehensive resources: documentation, guides, blog, and case studies
• 14-day free trial (no credit card required) for Self Serve plans

Pricing: Fixel.ai offers Self Serve plans starting at $69/month with a 14-day free trial—no credit card needed—making it accessible for businesses of all sizes. The pricing model is flexible and scales with session volume, supporting up to 1M sessions per month.

Conclusion: Fixel.ai is a powerful, privacy-conscious AI tool that transforms marketing efficiency by automating intelligent audience segmentation, delivering measurable performance gains in conversion, ROAS, and cost savings—perfect for eCommerce and advertising teams aiming to maximize campaign impact.