Hypercell.ai: Real-Time AI-Powered Audience Measurement for Out-of-Home Advertising

Hypercell.ai is an innovative AI-driven platform that revolutionizes out-of-home (OOH) advertising measurement by delivering real-time, privacy-first audience insights without the need for additional hardware. Designed for media players, digital signage networks, and experiential marketing campaigns, it enables businesses and agencies to optimize content, improve venue layouts, and drive traffic to key areas using accurate, standardized metrics. With a seamless blend of software-based solutions, lightweight System on a Chip (SoC) integration, and smartphone-enabled on-the-go tracking, Hypercell.ai transforms static displays into intelligent, data-rich tools. Built with compliance at its core—adhering to GDPR, CCPA, and WOHO guidelines—it ensures anonymous data collection and bank-level security. The platform is highly scalable, supports multiple deployment environments, and integrates effortlessly with business intelligence systems and programmatic advertising platforms.

Key Features:

• Real-Time Audience Measurement: Instant insights into foot traffic and engagement through Bluetooth Low Energy (BLE) sensing.
• Software-Only Deployment: Lightweight, remote install on existing digital signage players—no extra hardware required.
• Hardware Sensor Solutions: Hyperunit LE (Bluetooth LE sensor) with LTE and GNSS connectivity, global data plan, and privacy-certified design.
• System on a Chip (SoC) Integration: Compact, low-power SoC chip for seamless embedding into digital signage hardware by manufacturers.
• Industry-Standard Metrics: Supports WOHO-compliant KPIs including Circulation (C), Opportunity to Contact (OTC), Opportunity to See (OTS), and Visually Adjusted Contact (VAC).
• Real-Time Dashboard: Responsive web interface for live monitoring, analysis, and campaign management.
• REST API Integration: Full API access for BI tools, spreadsheets, and programmatic platforms with support for campaign/device management.
• Privacy by Design: GDPR and CCPA compliant; collects no personal data, no consent required.
• Flexible Deployment: Works with public or private cloud instances, and supports Android, Windows, and Linux platforms.
• On-the-Go Measurement: Smartphone app for Android 11+ enables instant, mobile-based audience data collection.
• Scalable Across Markets: Designed for deployment across multiple locations and regions with consistent performance.
• Dynamic Campaign Optimization: Enables real-time content adjustments based on dwell times and engagement patterns.
• Attribution & Conversion Tracking: Route-based data helps measure physical attribution and campaign effectiveness across locations.
• Partner Integration Program: Allows display manufacturers, network operators, and programmatic platforms to embed measurement capabilities and monetize data.

Pricing: Hypercell.ai offers a freemium model with a Free Tier ($0/month) including up to 2 sensors, 1 user, and 7 days of data retention—ideal for testing and small-scale use. The Professional Tier is $29/month (with 20% savings annually), offering unlimited sensors, users, and data retention, plus commercial support. Hardware sensors (Hyperunit LE) are priced at $799/year and include software, global data plan, and warranty. Volume discounts and multi-year contracts are available through sales. Usage-based licensing is also available for the SoC chip.

Conclusion: Hypercell.ai stands out as a comprehensive, privacy-conscious, and scalable AI measurement platform that empowers OOH advertisers, digital signage networks, and hardware partners to make smarter, data-driven decisions—delivering actionable insights with ease and reliability.