auravision.ai: Transforming Retail with Privacy-Preserving AI Analytics

auravision.ai is a cutting-edge retail analytics platform developed by Aura Vision Labs that leverages existing CCTV infrastructure to deliver real-time, anonymous insights into customer traffic, behavior, and store performance. Designed to enhance decision-making without compromising privacy, it offers precise footfall counting, customer segmentation by age and gender, path-to-purchase analysis, and staff planning optimization—all through a seamless plug-and-play integration. The platform enables retailers to improve conversion rates, refine store layouts, boost marketing ROI, and ensure compliance with global data regulations, making it a powerful ally for data-driven retail operations.

Key Features:

• High-Accuracy Footfall Counting: Industry-leading precision for both in-store and outdoor traffic monitoring.
• Customer Segmentation: Anonymous analysis of customer demographics (age, gender) and behavior patterns.
• Path to Purchase Insights: Tracks customer movement and dwell time to optimize store design and merchandising.
• Staff Planning Optimization: Aligns staffing rotas with real-time customer demand to reduce queue times and lost sales.
• Basket Recovery & Conversion Tracking: Measures sales conversion rates and transaction efficiency at tills and department levels.
• Store Compliance Monitoring: Ensures visual merchandising standards and timely stock replenishment.
• Real-Time Dashboard & Reporting: Intuitive, cloud-based interface with instant visibility, email alerts, and API access.
• No-Code AI Personalization: Customize AI models for zones of interest and staff outfit recognition without coding.
• Plug-and-Play Integration: Works with existing IP, ONVIF, and analogue camera systems using digital encoders.
• On-Premise Data Processing: Video data is processed locally via APUs and discarded immediately; only anonymized analytics are sent to the cloud.
• Privacy-First Architecture: Fully compliant with global data regulations; no personal data is stored or transmitted.
• Sales Data Integration: Connects with any PoS system to measure conversion and sales performance accurately.
• Brand Performance Platform: Offers competitive insights on product engagement and demographics across locations.
• Transparent Accuracy Audits: Regular audits ensure reliability and trust in data outputs.
• Scalable Across Locations: Full-store coverage and multi-location reporting for national retail chains.
• Reseller Program: Enables partners to offer the solution to their clients.

Pricing: auravision.ai offers a flexible pricing model with a free trial available for retailers to test its capabilities, followed by subscription-based plans tailored to business size and needs.

Conclusion: auravision.ai is a transformative, privacy-conscious AI analytics tool that empowers retailers to unlock actionable in-store insights from existing cameras—driving higher conversions, smarter staffing, and superior customer experiences with zero privacy risk.