etr.ai: Trusted Enterprise Technology Research Powered by Real Decision-Maker Insights

etr.ai is a premier enterprise technology research platform that delivers actionable, data-driven intelligence by directly collecting insights from over 10,000 global technology leaders—including C-suite executives and senior IT decision-makers—ensuring unbiased, proprietary, and transparent findings. Designed for technology companies, institutional investors, and enterprise organizations, etr.ai provides deep visibility into AI adoption trends, IT spending intentions, vendor performance, and emerging technology strategies through its flagship offerings: the Technology Spending Intentions Survey (TSIS), Macro Views Survey, AI Product Series, ETR Observatory Report, The Data Drop, and custom research solutions. With a focus on real-world data over analyst speculation, the platform enables strategic decision-making with live analytics, advanced visualizations, sales forecasts, and drill-down capabilities. All data is anonymized and compliant with GDPR, PCI, and MNPI standards, ensuring trust and security.

Key Features:

• Technology Spending Intentions Survey (TSIS): Quarterly survey capturing forward-looking enterprise technology spend across vendors and industries.
• Macro Views Survey: Quarterly insights from nearly 1,800 senior tech leaders on global spending trends, adoption priorities, and macroeconomic impacts.
• AI Product Series: Semi-annual, product-level surveys tracking AI adoption metrics such as seats, spend, usage, and ROI for tools like Adobe Firefly, Google Gemini Code Assist, and Tableau Pulse.
• ETR Observatory Report: Proprietary analysis assessing vendor product usage across specific subsectors using a validated methodology.
• Data Visualization & Analytics: Dozens of models and interactive dashboards for real-time insight extraction and benchmarking.
• Custom Surveys: Tailored market research offerings designed around organization size, sector, job title, and spending behavior with expert guidance.
• Proprietary Research Library: Access to a comprehensive collection of reports, findings, and transcripts for strategic planning.
• ETR Insights & Sales Forecasts: Forward-looking intelligence to support go-to-market validation, product launches, and investment decisions.
• Vetted Decision-Maker Community: A global network of verified technology buyers with authority over IT budgets and procurement.
• Compliance & Security: Adherence to GDPR, PCI, and MNPI standards with full data anonymization for all clients and users.

Pricing: etr.ai offers a Free Trial to experience its research platform and data insights, with premium access available through paid plans tailored for enterprise and institutional users.

Conclusion: etr.ai stands out as a powerful, trustworthy research partner for enterprise technology and AI strategy, delivering real, unbiased data from top-tier decision-makers to drive smarter, faster, and more informed business choices.