HyperFinity.ai: Powering Retail Success with Decision Intelligence

HyperFinity.ai is a cloud-based AI-powered decision intelligence platform built specifically for retailers and brands, designed to drive data-driven strategies across pricing, marketing and loyalty, assortment optimization, and retail media. Developed by ex-consumer analysts and backed by Method Analytics Ltd, it combines advanced data science, machine learning, and generative AI with embedded retail consultancy expertise to deliver actionable insights. With a no-code, point-and-click interface, the platform empowers business users across commercial, marketing, finance, and data science teams to make smarter decisions without requiring technical skills. It integrates seamlessly with leading tools like Snowflake, Databricks, Shopify, Salesforce, and Google, enabling unified access to customer, product, and transactional data. The platform supports scenario modeling, intelligent KPI tracking, and predictive analytics for demand forecasting and product affinity, all while ensuring GDPR and UK Data Protection Act compliance through anonymized data handling.

Key Features:

• Pricing Optimisation: AI-driven pricing rules based on demand, elasticity, and competitor data with 'what-if' scenario modeling.
• Assortment Optimisation: Personalized, store-level, and cross-channel product curation using affinity analytics and predictive demand forecasting.
• Marketing & Loyalty Intelligence: Advanced customer segmentation (macro, micro, individual) and AI-powered personalized communications, including 'next best actions'.
• Retail Media Insights: Data-led optimization for retail media strategies using first-party data and AI.
• Generative AI (GenAI): Integrated GenAI capabilities for retail applications and decision support.
• No-Code Interface: Intuitive, point-and-click platform accessible to non-technical business users.
• Customisable Dashboarding & BI: Fully tailored dashboards and business intelligence tools to track performance and measure impact.
• Data Integration: Seamless connectivity with Snowflake, Databricks, AWS, Braze, Shopify, Salesforce, Google, SAP, CRM, CMS, and ERP systems.
• Hidden Sandbox for Data Scientists: Secure environment for data scientists and analysts to build custom apps, UIs, and visualizations.
• GDPR & Privacy Compliant: Anonymized data processing and adherence to UK GDPR, PECR, and the UK Data Protection Act 2018.
• Embedded Consultancy: Expert retail and data science support to develop bespoke models, frameworks, and strategies.

Pricing: HyperFinity.ai offers a freemium model with access to core features for initial evaluation, and paid plans tailored to business needs, available upon request through consultation.

Conclusion: HyperFinity.ai is a transformative decision intelligence platform that bridges the gap between advanced AI and real-world retail operations, delivering measurable improvements in profitability, conversion, and customer loyalty—making data science accessible and impactful for every level of the retail organization.