Notus.ai: Intelligent Context-Aware Marketing & Customer Insights

Notus.ai is a powerful AI platform engineered for marketing and customer analysis, delivering context-aware intelligence by unifying customer behavior, lifetime value, product affinity, and real-world signals like weather and search trends into a single, secure AI fingerprint. Built with a focus on privacy and data control, it operates embedded within your infrastructure, ensuring data never leaves your organization. The platform enables interconnected predictive analytics, where models inform one another to enhance accuracy in churn prediction, purchase forecasting, and campaign optimization. With tools like Media Mix Modeling, Identity Resolution (via Notus Nexus AI), and Audience Builder, Notus.ai empowers teams to visualize macroeconomic impacts on KPIs, refine ad targeting, optimize inventory, and make smarter, data-driven decisions.

Key Features:

• AI Fingerprint Engine: Creates a unified customer profile by analyzing all touchpoints simultaneously for improved identity resolution.
• Identity Resolution (Notus Nexus AI): Proprietary AI that links customer identities across platforms using behavior, CLV, product affinity, and real-world signals.
• Media Mix Modeling: Evaluates the effectiveness of marketing channels and optimizes spend allocation.
• Weather Intelligence: Integrates AI-driven weather forecasts to anticipate customer behavior shifts.
• Search Trend Integration: Leverages real-time search data to inform marketing and product strategies.
• Macro Signal Integration: Combines economic indicators, media spend, weather, and search trends with customer data for holistic insights.
• Interconnected Predictive Analytics: Models learn from each other (e.g., churn risk informs purchase predictions) for deeper accuracy.
• Holistic Performance Monitoring: Visualizes how macro factors impact KPIs and customer segments in real time.
• Secure, Embedded Deployment: Runs entirely within the user’s infrastructure—data never leaves the organization.
• Multi-Source Data Integration: Seamlessly connects CRM, sales platforms, web analytics, media platforms, and external data sources.
• Actionable Insights: Delivers practical recommendations to optimize marketing, targeting, inventory, and retention.
• Personalized Demo Requests: Users can schedule tailored demonstrations to explore platform capabilities.

Pricing: Notus.ai offers a free trial to experience its full suite of features, making it accessible for teams to evaluate its impact before committing.

Conclusion: Notus.ai stands out as a secure, intelligent, and highly integrated AI platform that transforms marketing and customer analysis by combining behavioral data with real-world signals, delivering deep, actionable insights while maintaining full data ownership and privacy.