socialcontext.ai: Precision Contextual Advertising with a Social Impact Focus

socialcontext.ai is a cutting-edge, patent-pending contextual advertising intelligence platform built by academics for advertisers who value brand alignment, diversity, equity, and inclusion (DEI). Designed to go beyond traditional topic and sentiment analysis, it leverages supervised deep learning and custom-fine-tuned large language models to detect nuanced social context in real-time across the open web. The platform enables advertisers to positively target high-quality, credible journalism that promotes social good—such as racial diversity, gender equality, LGBTQIA+ representation, and mental health awareness—while avoiding harmful content like misinformation and hate speech. With granular classification down to the URL level and advanced filtering based on media credibility, partisanship, and sensitive topics, it empowers brands to reclaim up to 20% of impressions lost to overbroad brand safety measures. Its "brain in the cloud" architecture supports both standard DSP integrations and private marketplace (PMP) deals, making it ideal for socially conscious advertisers and agencies. The platform stands out with its ethical guardrails, academic rigor, and commitment to social advocacy through advertising spend.

Key Features:

• Custom Contextual Targeting: Define marketing contexts using descriptions or examples, not limited to IAB taxonomies.
• Impression-Level Content Intelligence: Classifies content at the URL level with high precision and transparency.
• Social Context Detection: Goes beyond topic and sentiment to identify nuanced social themes like DEI, equity, and inclusion.
• Pre-Bid Contextual Advertising: Delivers real-time classification before ad bidding to ensure brand-safe placements.
• Ethical AI Guardrails: Prevents misuse and ensures responsible content filtering.
• Positive Brand Safety: Focuses on enabling good content rather than just blocking bad content.
• Specialized News Segments: Includes Racial diversity news, Gender equality news, LGBTQIA+ news, Latinx and Hispanic news, Female athletics news, Mental health news, Renewable energy news, and more.
• Domain-Level Filtering: Supports filtering by media type, credibility, and partisanship.
• Anti-Vaccine & Sensitive Topic Filters: Specifically identifies and blocks misinformation while preserving socially positive content.
• Pro-Racial Diversity Filter: Unblocks 5% of sensitive news content that traditional systems would wrongly block.
• API Integration: Offers an API for automated content segmentation, model selection, and real-time predictions.
• Flexible Optimization: Choose between recall (max safety) and precision (max impressions) using probability thresholds.
• Free Support & Consulting: Includes free onboarding, free integration help, free ROI and KPI analysis, and free data dump testing.
• DSP Compatibility: Integrates seamlessly with major DSPs via GumGum's Verity™ and Peer39's data marketplace.
• Custom Segment Creation: Tailored for socially conscious brands and agencies.
• Regular Filter Updates: New filters added every other week to stay current with social trends and issues.

Pricing: socialcontext.ai offers a freemium model with free access to API testing, cost analysis, data dumps, and integration consulting. While pricing details are not publicly listed, the platform provides free support and analysis, suggesting a trial or low-cost entry point for new users with premium tiers available for advanced needs.

Conclusion: With its academic foundation, ethical design, and powerful focus on social impact, socialcontext.ai is a transformative tool for advertisers committed to responsible, values-aligned programmatic marketing—delivering precision, transparency, and positive change in digital advertising.