PlaceSense: AI-Powered Location Intelligence for Smarter Business Decisions

PlaceSense is an advanced AI platform that transforms anonymized mobile device data into actionable insights about footfall, mobility patterns, and consumer behavior across physical locations. Designed for professionals in retail, real estate, advertising, consulting, and mobility sectors, it delivers precise, meter-level location accuracy with full GDPR compliance and privacy protection. The platform enables data-driven decision-making through real-time and historical data analysis, customer journey mapping, and demographic trends—without compromising individual privacy. With secure, aggregated insights accessible via dashboards, Power BI, Tableau, or Excel, PlaceSense empowers organizations to optimize site selection, marketing strategies, and investment planning.

Key Features:

• Real-time and historic footfall data (up to 12+ months)
• Meter-level location accuracy for precise insights
• Anonymized and aggregated consumer mobility data
• Customer journey analysis and visitation trend tracking
• Catchment area and demographic insights
• Integration with Power BI, Tableau, and Excel
• GDPR-compliant data collection via consent-driven partnerships
• Proprietary machine learning and anonymization algorithms
• No hardware required—cloud-based data processing
• Customizable, pre-interpreted reports tailored to client needs
• Data partnerships for sharing anonymized mobility insights
• ePrivacy seal certification and ISO/ANSI certified privacy professional (CIPP/E)
• Secure data storage on EU-based Google Cloud Platform (GCP) or Amazon Web Services (AWS)
• Support for site selection, market research, and tenant matching in real estate
• Proof of ad impact for out-of-home advertising campaigns
• Insights for strategic planning and competitive benchmarking in consulting
• Commute pattern analysis for mobility providers

Pricing: PlaceSense offers a freemium model with a Footfall Index available in both free and premium tiers, where premium access requires account registration.

Conclusion: PlaceSense stands out as a privacy-first, AI-driven location intelligence platform that delivers deep, accurate, and customizable insights across key industries—making it an essential tool for data-savvy professionals aiming to understand real-world consumer behavior with confidence and compliance.