impactai.ai: Intelligent Advertising Budget Optimization for Smarter Marketing

impactai.ai is a cutting-edge AI-driven advertising analytics platform that empowers marketing teams and businesses to optimize ad spend with precision and speed. Built by a KAIST faculty startup and validated through academic and real-world applications, its flagship solution AdOASIS leverages machine learning to analyze campaign performance at granular levels—across channels, devices, operating systems, and targeting parameters—delivering actionable insights in minutes. With no need for API integration or coding, users can upload Excel data and instantly receive auto-generated dashboards and visualized reports powered by Budget Generative AI. The platform supports multi-KPI optimization within the marketing funnel and includes an intuitive chatbot to interpret results, enabling rapid, data-backed decision-making. A second solution, ALPHA5, is set to launch as an AI-powered asset allocation tool, further expanding its strategic impact. Backed by BigMove Ventures and recognized by the Seoul AI Hub, impactai.ai is at the forefront of AI-driven marketing innovation with global ambitions, as evidenced by its upcoming U.S. market entry via a Proof of Concept with a global VR content company.

Key Features:

• AdOASIS – AI-Powered Advertising Budget Optimization: Real-time performance analysis across channel type, device, OS, target audience, and campaign settings.
• Multi-KPI Optimization: Supports optimization based on up to two key performance indicators within the marketing funnel.
• No-Code Integration: Requires no API or programming—users can upload Excel data and get results instantly.
• Auto-Generated Dashboards: Delivers dynamic, data-rich dashboards with statistical insights and visualizations.
• Budget Generative AI: Uses advanced AI to generate and visualize optimal budget allocations.
• Chatbot for Interpretation: AI-powered chatbot helps users understand and act on analysis results quickly.
• Data Assetization: Standardizes data formats across platforms and user behaviors for consistent, high-quality analytics.
• Fast Media Mix Analysis: Performs comprehensive media mix analysis in just 2 minutes.
• Free Trial Available: Allows users to test the platform’s capabilities risk-free.
• Multilingual Support: Fully supports both English and Korean for global accessibility.
• Academic & Industry Validation: AdOASIS has been presented at world-leading conferences and proven through real-world PoCs.
• Coming Soon: ALPHA5 – An AI-based asset allocation solution for broader financial and marketing strategy support.

Pricing: impactai.ai offers a Free trial, allowing users to experience its powerful advertising optimization tools without commitment. This trial model enables businesses and marketers to evaluate the platform’s value before upgrading.

Conclusion: impactai.ai stands out as a transformative force in digital advertising, combining academic rigor with real-world performance to deliver intelligent, accessible, and fast budget optimization. Its no-code, AI-powered approach makes it ideal for marketing professionals seeking data-driven results with minimal technical overhead, positioning it as a must-try tool for modern, agile marketing teams.