pyure.ai: Sustainable Digital Advertising Powered by AI

pyure.ai is an innovative AI-driven platform revolutionizing digital advertising by measuring and reducing CO₂ emissions across campaigns. Built on IMPACT+, a technology developed in France and aligned with the ISO 14044 standard for life cycle assessment, pyure.ai delivers full transparency on the carbon footprint of digital ads—covering energy use during delivery, distribution, targeting, ad weight, and device lifecycles. Designed for advertisers and publishers, it offers powerful tools including CO₂e-Footprint analysis, campaign audits, self-service optimization (ESP), video ad optimization, and CO₂e-Forecasting. Its unique PYURIFIED-Siegel certification validates sustainable advertising practices, and real-world results show up to 20% emission reductions without sacrificing performance. A compelling case study demonstrates a drop from 100 tons to 80 tons of CO₂e in just one year, avoiding 50 tons of emissions. With a free whitepaper and complimentary consultation calls, pyure.ai empowers organizations to take meaningful climate action through smarter ad strategies.

Key Features:

• CO₂e-Footprint Analysis: Detailed measurement of carbon emissions across digital ad lifecycle stages.
• Campaign Audits: Comprehensive evaluation of environmental impact for existing advertising campaigns.
• Self-Service Optimization (ESP): AI-powered tools to optimize campaigns for lower carbon output.
• Video Ad Optimization: Reduces emissions specifically in video content delivery and rendering.
• CO₂e-Forecasting: Predictive modeling to estimate future emissions and guide sustainable planning.
• PYURIFIED-Siegel Certification: Official recognition for environmentally responsible advertising campaigns.
• Full Transparency: Clear insights into energy consumption and emissions tied to ad delivery and infrastructure.
• ISO 14044 Compliance: Methodology grounded in internationally recognized environmental standards.
• Free Whitepaper: Access to "Die Zukunft von Advertising" for deeper insights into sustainable ad practices.
• Free Consultation Call: Expert guidance on implementing low-carbon advertising strategies.

Pricing: pyure.ai offers a Free tier with access to a downloadable whitepaper and a free consultation call, making it ideal for early adopters and environmentally conscious teams.

Conclusion: pyure.ai stands at the forefront of sustainable digital advertising, combining cutting-edge AI with rigorous environmental standards to help brands reduce their carbon footprint while maintaining campaign effectiveness—making it a must-have tool for forward-thinking advertisers and publishers committed to climate responsibility.