Wiacom.ai: Transforming Brick-and-Mortar Venues with AI-Powered Customer Insights

Wiacom.ai is an advanced AI-driven Customer Data Platform (CDP) designed specifically for physical businesses such as shopping malls, restaurants, hotels, airports, and stadiums. By unifying data from guest WiFi, captive portals, sensor cameras, POS systems, loyalty programs, and more, it turns anonymous visitors into verified, actionable customer profiles using 2FA-validated Zero Party Data. The platform leverages AI and machine learning to deliver real-time analytics, intelligent segmentation, personalized engagement via SMS, WhatsApp, and email, and seamless integration with Meta and Google Ads for high-impact remarketing and lookalike campaigns. With a focus on privacy and compliance, Wiacom.ai ensures GDPR adherence through EU-based Azure and Google cloud hosting, secure encryption, and pseudonymous dashboards. Its comprehensive suite includes a customizable Guest WiFi Portal, an AI-powered Analytics Dashboard, Data Studio for targeted campaigns, and robust support for CRM integrations and cybersecurity.

Key Features:

• AI-Powered Customer Data Platform (CDP): Unifies guest data from multiple sources into verified, actionable profiles.
• 2FA-Validated Zero Party Data: Ensures data accuracy and authenticity by verifying mobile numbers and emails.
• Customizable Guest WiFi Portals: Features splash pages, thank you pages, welcome back popups, and multilingual support.
• Real-Time Audience Behavior Analytics: Uses AI and deep learning to analyze footfall, dwell time, heatmaps, and customer journeys.
• Comprehensive 3-Axis Venue Insights: Offers catchment area analysis, footfall and behavioral analytics, and cross-property data aggregation.
• Personalized Marketing Campaigns: Delivers targeted content based on past behavior and location-based services (LBS).
• Seamless Ad Integration: Connects directly with Meta Facebook Ads and Google Ads for remarketing and lookalike audience campaigns.
• Omnichannel Engagement: Supports SMS, WhatsApp, and email delivery for customer outreach.
• Intelligent Segmentation: Automates customer grouping across the entire journey using AI-driven logic.
• Forecasting Analysis: Predicts campaign outcomes to optimize ROI and marketing strategies.
• CRM Integration: Works with Salesforce, HubSpot, CleverTap, DotDigital, and Placewise via secure API.
• GDPR & DPA Compliance: Fully compliant with EU data protection laws, with no data transfers outside the EU.
• Secure Data Handling: Data encrypted in transit and at rest, stored in EU-based cloud infrastructure (Azure/Google).
• Pseudonymous Dashboards: Protects privacy while enabling insightful business analysis.
• Managed WiFi & Cyber Defense Services: Professional support for deployment, ongoing maintenance, and security.
• Universal WiFi Compatibility: Integrates with Cisco, Meraki, Ruckus, Aruba, Ubiquiti, Fortinet, and other major WiFi infrastructures.
• Live Location-Based Campaigns: Enables real-time targeting based on arrival, departure, or in-venue location.
• Mandatory Video Ad Viewing: Ensures engagement and data capture with time-based ad requirements.
• Connection Scheduling: Optimizes bandwidth by aligning WiFi access with venue operating hours.
• Global Support: 24/7/365 technical and commercial assistance available.
• Partnership Program: Offers collaboration opportunities with IT providers, ISPs, agencies, and hardware vendors.

Pricing: Wiacom.ai offers a freemium model with tiered access and enterprise plans, including a demo request option for customized pricing. The platform provides scalable solutions suitable for SMBs and large enterprises, with premium features available through subscription-based plans.

Conclusion: Wiacom.ai is a powerful, privacy-first AI platform that empowers brick-and-mortar businesses to unlock deep customer insights, drive engagement, and dramatically improve digital advertising ROI—making it an essential tool for modern physical retail and hospitality operations.