ShelfWatch: Revolutionizing Retail Execution with AI-Powered Image Recognition

ShelfWatch is an advanced AI-powered platform by ParallelDots that leverages computer vision to transform retail operations for CPG and retail brands. Designed to support the Perfect Store Programme, it enables real-time monitoring of shelf performance with up to 98% SKU recognition accuracy, delivering actionable insights within 60 seconds of image capture. The tool streamlines digitized store audits, ensuring planogram compliance, promotion and pricing adherence, competitive intelligence tracking, and accurate on-shelf availability (OSA) reporting—critical for optimizing brand visibility and driving sales growth.

Key Features:

• Real-time shelf monitoring with AI-driven insights delivered in under 60 seconds
• Up to 98% accuracy in SKU recognition across diverse conditions including occlusion, low light, and similar-looking products
• Smart mobile app with on-device image quality assistant (detects blur, glare, angle issues, incorrect categories)
• Image Stitching Guides for seamless shelf view reconstruction
• Offline mode support for reliable use in areas with limited or no connectivity
• Integration with SFA, CRM, ERP, and field audit systems for smooth workflow management
• Customizable KPIs based on the 5Ps of Brand Growth: product, placement, pricing, promotion, and proposition
• Comprehensive analytics at region-wise and store-wise levels
• Supervisory Portal to benchmark sales rep performance and send real-time alerts
• AI prototyping via ShelfGPT for rapid model development (80–85% accuracy in minutes, up to 97% within hours)
• Saarthi platform integration for new SKU, POSM, and POP detection within 48 hours
• Power BI dashboards for customized reporting aligned with brand-specific goals
• Corporate dashboard with map overlay for geographical breakdown and competitive analysis
• Supports tracking of over 1,000 SKUs across 31+ categories in more than 32 countries
• Processes over 5 million images monthly across 1M+ retail outlets globally
• Proven results: up to 23% same-store sales growth, 25% improvement in Core-SKU OSA, and 80%+ gains in Visicooler KPIs
• Strong privacy and security standards with robust data governance
• Trusted by global CPG leaders including Asahi Slovakia, British American Tobacco, Rb Health, AB Foods Thailand, and ITC Ltd.
• High Net Promoter Score (NPS) of 8.0 from quarterly customer feedback
• Dedicated support team of over 150 members

Pricing: ShelfWatch operates on a subscription-based model with tailored plans for enterprise clients; demo access is available to explore its capabilities.

Conclusion: With unmatched accuracy, real-time analytics, and seamless integrations, ShelfWatch empowers CPG brands and retail teams to achieve superior shelf execution, drive sales growth, and optimize merchandising strategies—making it a transformative tool for modern retail intelligence.