Deepsona: Predictive Market Research with Synthetic Audiences

Deepsona is an AI-powered market research platform that leverages lifelike synthetic audiences to deliver predictive consumer insights before launching live campaigns. By combining behavioral science with advanced AI modeling, Deepsona enables businesses to evaluate commercial viability, assess market acceptance, identify high-converting assets, and define optimal go-to-market strategies—all in minutes. The platform uses an agentic AI system with specialized agents to simulate audience responses across ads, content, pricing, products, and ideas, grounded in psychographic, socioeconomic, and Big Five (OCEAN) personality frameworks. With the ability to generate up to one million AI personas and run simulations across multiple audience tiers, Deepsona provides high-fidelity insights through segment-level heatmaps, confidence scores, and ranked recommendations.

Key Features:

• Synthetic Audience Builder: Create custom audiences of up to one million personas.
• Ad Campaign Simulations: Test ad performance and messaging effectiveness.
• Email Campaign Optimization: Simulate and refine email marketing strategies.
• Price Discovery: Evaluate optimal pricing points for products or services.
• Idea Validation: Assess the market potential of new concepts and propositions.
• Product Proposition Simulations: Test how audiences respond to product features and benefits.
• Performance Heatmaps: Visualize audience reactions and engagement levels.
• Segment-Level Insights: Receive detailed, granular feedback across audience segments.
• Predictive Alignment: Achieve 74-90% predictive accuracy compared to real-world campaign outcomes.
• Unified Evaluation Flow: Assess concept, pricing, messaging, and positioning in a single workflow.
• High-Fidelity Simulations: Run in 2-5 minutes with results including persona reactions and confidence scores.

Pricing: Deepsona offers a tiered pricing model: a Growth plan for single users, a Pro plan for up to 10 users, and a custom Enterprise plan with unlimited seats. The platform operates on a subscription model with usage-based simulations.

Conclusion: Deepsona redefines market research by replacing traditional, retrospective analysis with dynamic, forward-looking simulations. It empowers businesses to make data-driven decisions with greater confidence and reduced risk, making it an essential tool for early-stage product development and strategic planning.