Drift: AI-Powered Visitor Engagement for Sales and Marketing

Drift is an AI-driven conversational platform integrated within Salesloft's Revenue Orchestration Platform, designed to convert website visitors into qualified pipeline using intelligent chat agents. It enables real-time, personalized conversations with visitors, identifies high-intent buyers with relevant account data, and routes them into sales workflows as prioritized actions. Drift enhances the buyer experience by de-anonymizing site visitors and optimizing chat strategies, all powered by AI for 24/7 engagement. As part of a comprehensive sales ecosystem, Drift offers features like Live Chat, ROI Reporting, and Fastlane for instant lead qualification, and seamlessly integrates with CRM, dialers, email, and calendar tools.

Key Features:

• AI Chat Agents: Engage visitors with real-time, personalized conversations.
• Visitor Identification: Detect high-intent buyers and retrieve company name, location, and account history in real time.
• Lead Routing: Automatically route qualified leads into sales workflows as prioritized actions.
• Live Chat: Real-time communication with website visitors.
• ROI Reporting: Track the impact of engagement efforts.
• Fastlane: Instant lead qualification and engagement.
• CRM & Tool Integration: Seamlessly connects with CRM, dialers, email, and calendar systems.
• 24/7 Engagement: AI-powered chat agents available around the clock.
• Drift Chat Agent & Drift Engage: Core components for AI-driven conversation and engagement.
• Drift Fastlane: Feature for rapid lead qualification.

Pricing: Drift is part of Salesloft's Revenue Orchestration Platform, which operates on a subscription model. While specific pricing tiers are not detailed, it is offered as a paid service with a trial available.

Conclusion: Drift is a powerful conversational AI tool that transforms website engagement into measurable sales outcomes, offering a seamless integration into modern sales operations for businesses aiming to scale their pipeline efficiently.