Synthetic Users: AI-Powered Synthetic User Research for Product Discovery

Synthetic Users is an AI-powered platform that enables product teams to conduct rapid, scalable user research using synthetic users—human-like personas generated by advanced AI. Leveraging a multi-agent architecture, large language models (LLMs), and proprietary techniques like 'Synthetic Organic Parity,' the platform simulates real user behavior to provide deep qualitative and quantitative insights. Designed for product discovery, user journey optimization, and roadmap prioritization, Synthetic Users allows businesses to validate ideas, test features, and improve conversion rates in minutes rather than weeks. It supports dynamic interviews, surveys, and real-time analysis, with tools for customization, annotation, and integration via RAG (Retrieval-Augmented Generation). The platform is trusted by B2B and B2C companies and is cited by Gartner as a leader in AI-driven synthetic research.

Key Features:

• Multi-Agent Architecture: Simulates complex user interactions using multiple AI agents.
• Synthetic Organic Parity: Claims 85–92% alignment with real human feedback.
• Dynamic Interviews: Real-time, customizable interviews with synthetic users.
• Four Interview Types: Problem Exploration, Concept Testing, Custom Script, and Research Goal interviews.
• RAG Integration: Enriches responses with proprietary data for contextual depth.
• Real-Time Generation: Instantly creates synthetic users with personalized traits.
• Follow-Up Tools & Annotation: Enables deeper analysis and team collaboration.
• Compare Interviews: Test features across different audience segments.
• Product Discovery & Optimization: Helps prioritize roadmaps and prevent drop-offs.
• Quantitative & Qualitative Research: Delivers both numerical and narrative insights.
• SOC 2 Compliance: Ensures data security and privacy.

Pricing: Synthetic Users operates on a usage-based pricing model, with base costs ranging from $2 to $27 per synthetic user (SU), plus an additional $5 per SU for RAG enrichment. A free 7-day trial is available, and users can book a demo.

Conclusion: Synthetic Users is a cutting-edge, research-backed AI tool that transforms how companies gather user insights. With its advanced AI architecture, proven accuracy, and fast turnaround, it empowers product teams to make data-driven decisions with unprecedented speed and scale.