Clay: AI-Powered Automation for Growth Teams

Clay is an AI tool designed for growth teams to automate and optimize go-to-market (GTM) workflows. It streamlines tasks like CRM enrichment, TAM sourcing, account and lead scoring, intent data tracking, and automated outreach. With features such as AI research agents, formula generators, and multi-provider data enrichment, Clay empowers teams to scale efficiently. Trusted by over 300,000 GTM teams and companies like OpenAI and Vanta, it combines AI-driven insights with actionable tools for marketing, sales, and operations.

Key Features:

• CRM Enrichment & Hygiene: Automates data cleanup and updates.
• TAM Sourcing: Identifies target account markets with precision.
• Account & Lead Scoring: Prioritizes high-potential leads using AI.
• Intent Data Tracking: Monitors buyer signals for timely engagement.
• Automated Inbound/Outbound: Streamlines outreach and follow-ups.
• AI Research Agent: Analyzes webpages, PDFs, and searches to save manual work.
• AI Formula Generator: Creates customized AI-driven strategies.
• Personalized Copywriting: Crafts tailored messaging for outreach.
• Multi-Provider Data Enrichment: Integrates 100+ data sources for accuracy.
• Salesforce Integration: Syncs with CRM systems for seamless workflows.

Pricing:

Clay offers a 14-day Pro trial with no credit card required, along with plans like Free, Starter, Explorer, Pro, and Enterprise. Pricing is credits-based with monthly or annual billing options.

Conclusion:

Clay is a transformative tool for growth teams, combining AI innovation with practical automation to drive scalable GTM success.