FullStory: AI-Powered Behavioral Data Analytics for Digital Experiences

FullStory is an AI-powered platform designed to provide deep behavioral data for every digital experience, enabling businesses to understand user interactions, optimize customer journeys, and enhance digital employee experiences. With a suite of advanced analytics tools, FullStory caters to product, engineering, marketing, and customer support teams across industries such as retail, finance, gaming, and SaaS. Its core features include Session Replay, Product Analytics, Mobile Analytics, and Workflow Optimization, all enhanced by AI-powered insights through StoryAI and Automate analysis. FullStory emphasizes privacy and security with features like "Private by Default," data exclusion, and enterprise-grade encryption, ensuring compliance and trust. The platform helps organizations identify friction points, improve user retention, and reduce app costs through comprehensive data visualization and actionable intelligence.

Key Features:

• Session Replay: Visualize user sessions to see exactly what users experience on your site or app.
• Product Analytics: Track user behavior and measure product performance.
• Mobile Analytics: Analyze user interactions on mobile platforms.
• Workflow Optimization: Improve internal processes and digital employee experiences.
• AI-Powered Insights: Use StoryAI and Automate analysis for intelligent session interpretation.
• Data Privacy Management: Tools for masking, excluding data, and ensuring compliance.
• Heatmaps, Funnels, and User Segments: Visualize user behavior and segment audiences.
• Sentiment Signals: Identify user emotions and feedback from interactions.
• Multi-Org Management & Add-ons: Scalable solutions for enterprise needs.
• Integration Ecosystem: Connects with tools like Usetiful for enhanced user experiences.

Pricing: FullStory offers three main plans: Business, Advanced, and Enterprise, with a free demo available. Additional add-ons such as Mobile and Advantage Subscription are available.

Conclusion: FullStory is a powerful, privacy-conscious AI analytics platform that transforms raw behavioral data into actionable insights, helping businesses deliver superior digital experiences and drive growth.