EasyInsights.ai: Powering Performance Marketing in a Cookieless World

EasyInsights.ai is a cutting-edge, marketer-built platform designed to help performance marketers maximize Return on Ad Spend (ROAS) with an average lift of 23%. Tailored for the challenges of a cookieless era, it specializes in first-party data activation and enrichment, enabling seamless, accurate attribution across online and offline touchpoints. With intuitive tools and deep integrations, it empowers brands to unify customer journeys, optimize campaigns in real time, and enhance product feeds using AI—without requiring data science expertise. Ideal for agencies, enterprises, and mid-market brands in ecommerce, SaaS, edtech, and wellness, EasyInsights.ai delivers actionable insights through granular tracking, server-to-server CAPI integration, and secure handling of sensitive data via its 'No Net Hash' technology.

Key Features:

• First-Party Data Activation: Seamlessly transfer customer data to ad platforms, CRMs, analytics tools, and BI systems.
• Unified Online + Offline Attribution: Gain comprehensive purchase journey insights across digital and physical touchpoints.
• Server-to-Server Integration (CAPI): Improve data accuracy and match rates with direct backend connections.
• AI-Powered Product Feed Enhancement: Automatically optimize product feeds using 20,000+ attributes to boost conversions and scale catalog ads.
• Granular User Journey Tracking: Monitor cross-channel, cross-domain, and omnichannel touchpoints for deeper customer understanding.
• Real-Time Attribution Models: Optimize campaigns instantly with zero lag through real-time data processing.
• Multiple Attribution Models: Support for Last Click, First Click, Last Non Direct, and custom models.
• Lower Funnel Metrics Tracking: Measure RTO, cancellations, and other critical metrics for accurate ROI analysis.
• Audience Suppression: Eliminate ad wastage by excluding irrelevant users and targeting high-potential prospects.
• Lookalike Audience Enhancement: Build smarter lookalike audiences using verified first-party data.
• Gclid Tracking: Enable precise measurement of Google Ads performance with full campaign visibility.
• Lifetime ID for User Recognition: Overcome 7-day cookie limits with persistent user identification.
• No Net Hash: Securely hash PII data without storing it in the cloud, ensuring privacy compliance.
• Conversion Adjustment & Enrichment: Add rich first-party data attributes (email, DOB, phone, etc.) to conversion events.
• 50+ Plug-and-Play Audiences & Events: Pre-built segments like Upsell, Abandoned Cart, High LTV, and Churn Probability >80%.
• ROAS Improvement Calculator: Estimate potential ad performance gains with confidence.
• Documentation & Resources: Comprehensive guides, case studies, and tutorials for rapid onboarding and mastery.
• Real-Time Alerts & Monitoring: Stay ahead with instant notifications for campaign performance shifts.

Pricing: EasyInsights.ai offers a flexible, usage-based pricing model with three tiers: Signal ($249/month for 5K transactions, $99 per 100 additional), Pulse ($249/month for 500K sessions, $999 per 100K additional), and Echo (starting at $599/month with unlimited capacity and white-glove support). The platform is designed for scalability and transparency, with no free trial but a dedicated demo available for evaluation.

Conclusion: EasyInsights.ai stands out as a powerful, future-ready solution for performance marketers, combining AI-driven data enrichment with robust attribution and activation capabilities. Its ability to deliver consistent ROAS lifts, ensure data privacy, and operate efficiently in a cookieless environment makes it an essential tool for brands serious about maximizing ad performance and customer insights.