AccountInsight.ai: Precision B2B Advertising Powered by Intent and Account-Based Targeting

AccountInsight.ai is a cutting-edge, award-winning B2B Demand Side Platform (DSP) engineered to elevate account-based marketing (ABM) and intent-driven advertising with advanced targeting, privacy-first technology, and real-time data insights. Built from the expertise of GroupM (WPP), the world’s largest media-buying and technology group, and now part of Expandi Group—the leading fully owned B2B demand generation agency in EMEA—AccountInsight.ai delivers scalable, high-ROI advertising solutions across screens, leveraging non-cookie identifiers and semantic keyword analysis to engage decision-makers within target organizations. Trusted by 80% of the big five media agencies, top-tier B2B firms, and global brands, it enables marketers to accelerate sales cycles, identify high-potential accounts, and retain customers through granular control, transparent reporting, and integration with over 50 ad exchanges.

Key Features:

• Account-Based Targeting (ABM): Precise targeting at the company level using real-time IP resolution.
• Intent-Based Marketing: Leverages readiness scores and semantic keyword analysis to detect buying intent from employee web behavior.
• IP Targeting Advertising: Delivers ads only to specified companies based on their IP addresses, ensuring relevance and accuracy.
• Programmatic B2B Advertising: Automates ad buying across desktop, laptop, and supported video formats (in-stream/out-stream, short-form up to 10 seconds).
• Cookieless & GDPR-Compliant: Operates without reliance on personal cookies, prioritizing privacy and regulatory compliance.
• Cross-Exchange Integration: Connects with over 50 global and regional ad exchanges, including OPENX, Rubicon/Magnite, Appnexus/Xandr, PUBMATIC, Google ADX, and SmartAdserver.
• Advanced Reporting & Insights: Provides detailed account-level reporting on engagement, frequency, and response, including banner performance per company.
• Customizable Campaign Controls: Full control over impression levels, frequency caps, and company-specific creatives.
• Media Selection Flexibility: Supports white list, IAB category, and contextual targeting for optimized media placement.
• Click Validation System: Uses a two-layered validation process (internal bidder + third-party monitoring) to ensure only high-quality, real user clicks are counted.
• Industry-Ready Solutions: Designed for B2B Display Advertising, ABM, intent data, and account-level optimization across diverse sectors.
• Strategic Exclusions: Allows customers to exclude specific websites or entire IAB categories to refine campaign reach.
• Global Reach with Local Expertise: Operates through offices in London, Cannes, Milan, and Madrid, serving EMEA markets with deep regional insight.

Pricing: AccountInsight.ai offers a free demo for prospective users, with full pricing details available upon request. This indicates a tailored, enterprise-level pricing model best described as a 'trial' for initial engagement.

Conclusion: AccountInsight.ai stands as a leader in B2B advertising technology, combining deep industry roots, innovation, and a commitment to privacy to deliver powerful, measurable results. Its advanced targeting, robust reporting, and integration with top-tier ad tech make it an indispensable tool for B2B marketers aiming to drive growth with precision and confidence.