Trakwell.ai: Revolutionizing Retail Performance with AI-Vision Analytics

Trakwell.ai is a powerful retail analytics platform that leverages AI-vision technology to deliver precise foot traffic insights, seamlessly integrating with POS, CRM, and business intelligence systems. Designed for high-ticket retailers, it empowers teams to understand customer journeys, improve sales conversion, and automate data collection with real-time monitoring, detailed reporting, and intelligent automation tools. Trusted by over 2,000 businesses, Trakwell.ai transforms in-store behavior into actionable intelligence, enabling smarter decisions and enhanced customer experiences.

Key Features:

• AI-Vision Foot Traffic Analysis: Highly accurate people counting with over 99% precision using self-learning algorithms.
• Real-Time Monitoring: Live tracking of foot traffic across multiple locations and entrances with multi-camera support.
• Unified Data Integration: Connects foot traffic data with sales, conversion rates, average ticket, daily revenue, and time with customer via open API.
• CRM & Customer Insights: Builds rich customer profiles, tracks browsing patterns, and enables personalized outreach and follow-ups.
• Sales Team Performance Tools: Includes Sales Person Upboard for real-time activity tracking, automated customer assignment, and team scorecards.
• Automated Workflows: Features like Up System, Employee Exclusion, and Feedback & Follow-up streamline operations and boost engagement.
• Action Calendar & Contact Manager: Facilitates timely follow-ups through call, text, or email based on customer interactions.
• Customizable Dashboards: Tailored reports and visualizations for executives, managers, and sales associates.
• 69 Real-Time Charts & 75+ Metrics: Comprehensive analytics for deep performance insights.
• Quarterly Benchmark Reports: Industry-specific insights for home furnishing and mattress retailers based on aggregated, anonymized data from over 1,000 US and Canadian businesses.
• People Counter Template: A ready-to-use resource for optimizing in-store counting setups.
• Privacy-First Design: Ensures GDPR compliance by collecting anonymous data without capturing faces or personal identifiers; photos used only to link shoppers to salespeople.
• Secure Data Storage: Customer data encrypted at-rest (AES-256) and in-transit (TLS 1.2+); stored on Oracle Cloud and AWS with physical and additional encryption layers.
• Mobile-First Access: Full CRM and analytics access from mobile devices for on-the-floor sales teams.
• Data Import/Export: Flexible data handling with support for external system integration.
• 24/7 Support: Round-the-clock assistance to ensure uninterrupted operations.

Pricing: Trakwell.ai operates on a subscription model, offering flexible plans with a 90-day money-back guarantee for pilot stores if conversion rates don’t increase by at least 10%. Additional fees may apply for hourly services, and reinstatement fees are capped at the base plan cost. The platform is not sold outright but provided as an ongoing service.

Conclusion: Trakwell.ai stands out as a transformative retail analytics solution, combining cutting-edge AI-vision with deep integrations and actionable insights to help high-ticket retailers maximize sales performance and customer engagement—making it an indispensable tool for data-driven retail success.