trackad.ai: Optimizing Digital Acquisition with AI-Powered Insights

trackad.ai is an AI-driven SaaS platform designed to revolutionize digital acquisition strategies for e-commerce and lead generation. It empowers marketing teams with a unified, real-time view of advertising investments across more than 100 media platforms, enabling precise ROI measurement and performance optimization. With no need for tags, cookies, or complex technical integrations, trackad.ai delivers rapid setup in under 2 hours and automates data collection, reporting, and monthly closures. Its advanced attribution models—including linear, time decay, data-driven, and custom Markov chains—provide deep insights into campaign effectiveness, while its robust anti-fraud engine detects and mitigates risks like cookie stuffing, toolbars, and incorrect deduplication. The platform supports over 150 integrations, offers customizable KPI alerts, and enables seamless data export to tools like Google Looker Studio, Power BI, and Salesforce. Trusted by more than 149 clients globally, trackad.ai consistently helps businesses save up to 50% on affiliate budgets, increase ROI by up to 110%, and reclaim over 7 hours per month in operational time.

Key Features:

• Trackad 360: Optimizes e-commerce acquisition campaigns with unified data aggregation and advanced attribution.
• Trackad Lead: Enhances lead generation by combining online and offline data for holistic performance tracking.
• Trackad Affiliate: Manages and protects affiliate programs with fraud detection and multi-criteria commission tracking.
• Trackad Collector: Provides real-time, unified visibility of advertising investments across 100+ platforms.
• Multi-Channel Attribution: Supports linear, time decay, data-driven, Markov chains, and custom models.
• Fraud Detection & Prevention: Identifies cookie stuffing, toolbar fraud, and incorrect deduplication using First Party data.
• Automated Data Collection & Reporting: Streamlines data aggregation, closure processes, and report generation with 15 pre-built templates.
• Real-Time Alerts & KPI Monitoring: Customizable notifications on over 70 KPIs with granular control across channels and sources.
• No-Code Integration: Set up in under 2 hours without tags, cookies, or scripts.
• Cross-Platform Data Aggregation: Integrates data from web, app, media platforms, CRM, ERP, and more.
• Historical Data Recovery: Access data from up to 12 months across platforms, even after switching analytics tools.
• Multi-Currency Support: Enables accurate international campaign tracking.
• API-Driven Connectors: Integrates with 150+ applications and supports exports via API, email, SFTP, S3, CSV, and XLS.
• Post-View Conversion Tracking: Captures conversions from walled gardens like Google Ads and Meta for complete customer journey analysis.
• Customizable Dashboards & Reports: Exportable to Google Looker Studio, Excel, Power BI, and Google Sheets.
• Dedicated Customer Success Team: Offers proactive support and account management.
• Regular Updates & Evolution: New features released every 15 days for continuous improvement.
• GDPR Compliance: Fully compliant with data protection regulations, with a designated DPO and EU-based hosting.

Pricing: trackad.ai offers a 2-month no-commitment Proof of Concept (POC) to evaluate performance, followed by tailored subscription plans based on business needs. The platform is best described as a freemium model due to its free POC and accessible entry point for testing value before committing to paid plans.

Conclusion: trackad.ai stands out as a powerful, user-friendly, and privacy-compliant solution for marketing professionals aiming to maximize ROI, reduce fraud, and streamline digital acquisition workflows—making it an essential tool for modern performance-driven teams.