Lifesight: Precision Marketing Measurement Powered by AI

Lifesight is an advanced, AI-driven unified marketing measurement platform that leverages causal methodologies—such as Marketing Mix Modeling, Geo-Based Incrementality Testing, and Incrementality-Adjusted Attribution—to deliver end-to-end incrementality insights across all marketing channels. Designed for strategic decision-makers at the C-level and marketing professionals, it empowers teams to eliminate ad spend waste, optimize budgets with confidence, and forecast profit and growth before investing. With seamless integration across web, mobile apps, TV, audio, retail media, out-of-home, influencers, and affiliates, Lifesight ensures data accuracy and security through ISO 27001 and SOC2 Type 2 certifications, along with compliance to GDPR and CPRA. Comprehensive onboarding, training resources, and dedicated support make it accessible for both analytics teams and non-technical users.

Key Features:

• Causal Marketing Measurement: Uses advanced causal models like Marketing Mix Modeling and Geo-Based Incrementality Testing.
• Full-Funnel Incrementality Insights: Measures impact across every stage of the customer journey.
• Actionable Budget Optimization: Identifies non-incremental campaigns to improve ROI.
• Pre-Spend Profit & Growth Forecasting: Predicts outcomes before allocating ad budgets.
• Multi-Channel Integration: Works with web, mobile app, TV, audio, retail media, out-of-home, influencers, and affiliates.
• Enterprise-Grade Security & Compliance: ISO 27001 and SOC2 Type 2 certified; compliant with GDPR and CPRA.
• Dedicated Onboarding & Support: Includes training resources and expert assistance for smooth adoption.

Pricing: Lifesight offers a free trial, demo, and free pilot program to get started. It operates on a flat annual subscription fee with optional monthly retainer fees for marketing science services—ideal for teams seeking scalable, high-impact analytics without hidden costs.

Conclusion: Lifesight stands out as a powerful, trustworthy AI platform that transforms marketing performance measurement by combining scientific rigor with practical insights, making it an essential tool for modern marketers aiming to maximize impact and efficiency.