Lifesight: AI-Powered Marketing Measurement for Smarter Decisions

Lifesight is an AI-powered unified marketing measurement platform designed to help marketing and finance teams align on causal truth through advanced analytics. By leveraging methodologies such as Causal Marketing Mix Modeling, Geo-Based Incrementality Testing, and Incrementality-Adjusted Attribution, Lifesight enables businesses to measure full-funnel incrementality, forecast profit and growth, optimize media spend, and analyze marketing performance with precision. Tailored for industries like retail, CPG, DTC, ecommerce, consumer services, and apps, Lifesight is ideal for CMOs, CFOs, performance marketers, and data analysts seeking to prove ROI, maximize media efficiency, and drive profitable growth. The platform supports integration with major ad platforms and offers real-time optimization, predictive budget planning, and scenario simulations.

Key Features:

• Measure: Quantify full-funnel incrementality and omnichannel impact.
• Forecast: Predict profit and growth with AI-driven insights.
• Optimize: Automate budget recommendations across ad platforms with Lifesight Optimizer.
• Analyze: Gain deep insights into marketing performance and ROI.
• Causal Modeling: Use Causal Marketing Mix Modeling, Geo-Based Incrementality Testing, and Incrementality-Adjusted Attribution.
• Integration: Connect with Meta, Google, Microsoft Ads, Criteo, Outbrain, and more.
• Predictive Planning: Enable scenario simulations and real-time optimization.
• Lifesight Academy: Access certification programs in marketing measurement.
• Resource Hub: Explore product tours, case studies, blog, downloads, playbooks, and events.

Pricing: Lifesight offers a free demo and pricing is available upon request, indicating a premium, enterprise-focused model.

Conclusion: Lifesight stands out as a powerful, AI-driven solution for modern marketing measurement, empowering teams to make data-driven decisions with confidence and precision.