IPera Starling Location Services Platform: Transforming Physical Spaces with AI-Powered Guest Engagement and Analytics

IPera Starling Location Services Platform is a cutting-edge, cloud-based SaaS suite that leverages artificial intelligence to digitize physical spaces across aviation, healthcare, retail, workplace, and hospitality sectors. Designed to enhance guest experiences and optimize venue operations, it delivers real-time visitor footfall analytics, indoor tracking, and smart IoT solutions through a unified, scalable platform. With advanced features like indoor wayfinding, asset and people tracking, occupancy monitoring, and AI-driven marketing automation, IPera enables businesses to gain deep insights into customer behavior and deliver personalized, data-informed interactions. The platform seamlessly integrates with major WiFi infrastructure providers and supports GDPR compliance, ensuring privacy-first data handling. Its robust ecosystem includes captive portal customization, social media engagement, restful APIs, and digital signage, making it ideal for large-scale venues seeking to improve customer retention, operational efficiency, and revenue.

Key Features:

• Guest WiFi Experience: Fast, customizable captive portals (splash pages) with support for free or paid access.
• WiFi & Location Analytics: Real-time footfall tracking, passers-by vs. visitors analysis, conversion and bounce rates, and visit frequency insights.
• WiFi Marketing & Social WiFi: Targeted campaigns via email, SMS, social media, and mobile apps; supports geofence marketing and customer segmentation by age, gender, and behavior.
• Indoor Wayfinding: Interactive maps and navigation for guests in complex venues like airports, malls, and hospitals.
• Asset & People Tracking: Real-time monitoring of personnel and equipment using indoor positioning systems.
• Occupancy Monitoring: Dynamic space utilization tracking to optimize staffing and layout design.
• Call Recording & Analytics: Enterprise-grade communication tools for call management, analysis, and care center operations.
• Digital Signage & IPTV: Interactive content delivery systems for enhanced guest engagement.
• Marketing Automation: Triggered campaigns based on real-time visitor behavior and dwell time.
• Privacy-First Design: GDPR-compliant data processing with anonymized MAC addresses and user data rights (access, correction, deletion).
• Integration Ecosystem: Compatible with Aruba, Cisco, Meraki, Ruckus, Extreme Networks, Huawei, and Ubiquiti systems.
• API Access: RESTful APIs for connecting with CRM, Big Data, and other enterprise systems.
• Heatmaps & Path Analysis: Visualize visitor movement patterns and identify high/low traffic zones.
• Captive Portal Customization: Fully branded splash pages with tiered bandwidth and data collection options.
• Two-Click Social Media Integration: Minimizes data sharing while enabling social login and engagement.

Pricing: IPera Starling Location Services Platform offers a freemium model with a free demo available for potential clients, allowing businesses to explore its capabilities before committing to a paid plan.

Conclusion: IPera Starling Location Services Platform stands as a powerful, privacy-conscious AI solution for transforming physical environments into intelligent, data-driven spaces—perfect for enterprises aiming to elevate guest experience, streamline operations, and boost engagement through innovative technology.